Our Mission

We empower businesses of all sizes with high level marketing expertise, strategic insights, and data driven execution to fuel sustainable growth. By embedding ourselves as an extension of your leadership team, we work closely with stakeholders to craft marketing strategies that align with business goals and drive tangible results.

Who we are

We are a team of experienced marketing executives dedicated to helping companies build & refine their brand, optimize marketing strategies and achieve business growth - all without the commitment of a full time CMO. Our expertise spans industries, enabling us to bring best practices, fresh perspectives, and innovative solutions that elevates marketing performance.

Founding Team

Anjali Menon

Anjali Gupta

Founder & Fractional CMO

I believe marketing is about building reputations, shaping narratives, and forging the right industry relationships—all while ensuring business growth doesn’t take a backseat.

As the Founder of The Fractional CMO Company, I work at the intersection of brand strategy, industry engagement, and demand generation. My focus is on helping businesses craft compelling stories, strengthen their market presence, and build high-impact marketing programs that drive real outcomes.

With deep experience in B2B marketing, strategic alliances, and brand positioning, I understand how to connect marketing to business priorities. Having worked with brands across global markets, I bring a broad industry perspective—helping businesses navigate different geographies, cultures, and evolving digital landscapes. Whether it’s navigating complex ecosystems, leading large-scale campaigns, or ensuring marketing delivers measurable value, I thrive on making brands more credible, relevant, and future-ready.

Beyond my work with brands, I actively mentor and collaborate with professionals—because marketing is never just about the brand; it’s about the people who build it.

Siddhartha Menon

Siddhartha Menon

Fractional CMO

I see myself fundamentally as a dreamer and a storyteller. I believe every business, like a superhero, has a powerful origin story waiting to be told. My passion lies in listening to your story, especially what's not being said, and translating that into compelling intent that deeply resonates with your community. My philosophy, embodied by "Minus The Herd," encourages a break away from the familiar and established ways of seeing and doing, challenging the status quo to create thought-provoking engagement and campaigns. I'm driven by the belief that not conforming to the usual rules is essential to truly make a dent and shake things up.

As a Fractional CMO, I bring my experience to work as an extension of your marketing team, offering a fresh perspective to design effective and audience-engaging campaigns. With 20 years and countless clients, I possess a mix of experience and insight to help you craft the right customer-obsessed strategy for business growth. My approach involves building narratives that connect and creating meaningful conversations through the design, creation, and development of compelling content. Ultimately, I aim to help your business tell the story it always wanted to, delivering the knockout punch in your marketing efforts.