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Why Most B2B Companies Confuse Marketing Activity with Marketing Strategy
April 02, 2026
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Insights, ideas, and conversations on brand strategy, marketing, growth, and leadership from our experts and partners.
Blog
Why Most B2B Companies Confuse Marketing Activity with Marketing Strategy
April 02, 2026
Media and events
'B2B is Human to Human': Why Anjali Gupta is replacing machine-talk with storytelling
February 26, 2026
Podcast
Why Indian Tech Brands Must Show Up at Global Events (It’s Not Just About Leads)
February 10, 2026
Blog
From Pure to Paid: The Day my AI got a media plan.
January 29, 2026
Podcast
The Fractional Take with Anjali Gupta: Ep.7 - Is DPDPA the End of Performance Marketing?
December 16, 2025
White paper
The Marketer’s Playbook for India’s New Data Laws
December 15, 2025
Podcast
The Fractional Take with Anjali Gupta, Ep. 6 - The Death of Institutional Creativity
December 09, 2025
Blog
The Unified GTM Leader: Why Sales, Marketing & CS Must Align
December 09, 2025
Blog
The Spotlight is Finally On Us
December 04, 2025
Podcast
Why ABM Failed You (And How to Fix It) - The Fractional Take with Anjali Gupta, Ep. 5
December 02, 2025
Podcast
The Fractional Take - Episode 4: The Return of In-Person Engagement
November 26, 2025
Podcast
5 Fundamental Shifts in Marketing Strategy
November 12, 2025
Podcast
From Consultant to Co-Pilot: The Fractional CXO Advantage
November 4, 2025
Podcast
The Fractional Take With Anjali Gupta
October 28, 2025