The Spotlight is Finally On Us

On a bright Wednesday morning of August 20, 2025, my phone wouldn't stop buzzing. I was in the middle of B2B Marketing UnBoxed, so I couldn't check immediately, but the messages from friends and colleagues all said the same thing:

"Hey, did you see ET BrandEquity today? Fractional CMOs are everywhere!"

I didn't get to read The Economic Times article until later that evening. (And for the record: No, I wasn't interviewed. If I were, I definitely would have bragged about it by now! Shweta Mulki, keeping you in mind for next time! 🙂).

Jokes aside, the article was a great read. It validated something we've known for a while: The Fractional CMO model is exploding in India.

I saw this model working beautifully in the US and Europe years ago—that's where I got the idea—and it's exciting to see Indian businesses finally waking up to it. They are realizing they don't always need a full-time, expensive executive to get great results; they just need the right expertise.

The Gap: One Person vs. A Real Engine

Reading that article made me realize something, though. There are a lot of smart people working as solo Fractional CMOs. But that's where The Fractional CMO Company is different.

We aren't just a group of consultants. We are building a platform - a community.

If you're a Founder or CEO wondering why you should hire us instead of a freelancer, here is the honest answer:

You Get a Squad, Not Just a Solo Artist

Most of the time, when you hire a Fractional CMO, you are limited by that one person's time and skills. We are building a collective.
- Why it matters: You don't just get the best of one person; you get the brainpower of many. If a problem stumps one of us, we have a network to solve it.
We Speak "Tech" and "Media" Fluently

My co-founding members and I don't just "know marketing." We come from deep backgrounds in Technology and Media.
- Why it matters: Whether you are in Finance, Manufacturing, or Retail, everything today is tech-driven. We aren't guessing how these industries work; we've lived it.
We Don't Just Advise, We Do the Work

A lot of consultants will give you a fancy slide deck and walk away. That's not us. We cover the whole spectrum:
- Brand strategy? Check.
- GTM? Check.
- Actually writing the content? Check.
- Event planning and Execution? Check
- Partner Marketing? Check
- GCC? Check
- Why it matters: We connect the dots, but we also roll up our sleeves and execute.
No "One-Size-Fits-All" Packages

We know every business is at a different stage.
- Need high-level advice? We can do that.
- Need someone embedded in your team like a department head? We do that too.
- Need us to chase a specific target? Done.

Why This Matters Right Now

I've spent the last week at events, on panels, and in client pitches. One thing is clear: The fear is gone.

Companies are excited to try this. And on the flip side, senior marketers aren't doing this because they are "between jobs" anymore. This isn't a stop-gap. It's a career choice.

Experienced leaders are choosing this path because they want to make a real impact across multiple companies, rather than getting bogged down in just one.

The Shift Is Here

India is ready. This isn't just a trend; it's a smarter way to build a business.

If you are a CEO or Founder curious about how this could work for you—without the heavy cost of a full-time C-Suite hire— let's talk.

Or, if you're a Marketer who thinks, "Yes, this is exactly how I want to work," reach out. I'd love to connect.

Frequently Asked Questions (FAQs)

Designed to answer your most pressing questions about the Fractional CMO model.

What is the difference between a Freelance Consultant and The Fractional CMO Company?

A freelance consultant usually works alone, limiting you to their specific experience and availability. The Fractional CMO Company operates as a platform. You get access to a collective of experts, including our co-founding members, ensuring you have support across technology, media, and deep-tech integrations. You get a team, not just a person.

How much does a Fractional CMO cost in India?

The cost varies based on the engagement model. Unlike a full-time CMO, where you pay for salary, benefits, and equity, a Fractional CMO allows you to pay for outcomes and time. We offer advisory, embedded, and outcome-led models, making it a flexible and cost-efficient solution for startups and growing enterprises.

Is a Fractional CMO just a part-time marketing manager?

No. A Fractional CMO operates at the C-Suite level. We don't just manage tasks; we set the strategic direction, oversee the budget, build the team, and drive revenue growth. We provide the leadership of a Chief Marketing Officer, just calibrated to the time and scale you actually need.

Does The Fractional CMO Company only do advisory work?

We believe that strategy without execution is hallucination. Our team works across the entire marketing value chain—from Brand Building and Demand Generation to Content and Communications. We plan the work, and then we help you execute it.