Media and events
'B2B is Human to Human': Why Anjali Gupta is replacing machine-talk with storytelling
February 26, 2026
Why Indian Tech Brands Must Show Up at Global Events (It’s Not Just About Leads)
February 10, 2026
All Podcasts Why Indian Tech Brands Must Show Up at Global Events (It’s Not Just About Leads)
Summary
Is the ROI of a global event measured only in business cards collected? In the 8th episode of The Fractional Take, Anjali Gupta challenges the traditional CFO view of event participation.
As India transitions from an IT services hub to a global leader in AI and digital infrastructure, showing up at forums like Davos or turning up at specialized AI summits isn't just an expense—it's a statement of sovereignty.
In this episode, we cover:
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The Signaling Effect: Why physical presence builds trust faster than digital campaigns.
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Density of Access: How 2 days of proximity can replace 6 months of outreach.
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The "Unscripted" ROI: Why the real deals happen at dinner, not in the sessions.
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From Vendor to Voice: How Indian brands can own the narrative.
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February 10, 2026
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