A fractional Chief Marketing Officer (CMO) is an experienced marketing executive who works with businesses on a part-time or project basis. They provide strategic leadership, oversee marketing plans, align marketing efforts with business goals & execution of the plans. Fractional CMOs often help businesses develop strategies, lead marketing teams, manage budgets, and measure campaign performance without the cost of a full-time hire. They hire freelancers/ agencies to execute the plan in discussion with the business.