The Fractional Take - Episode 4: The Return of In-Person Engagement

November 26, 2025

All Podcasts The Fractional Take - Episode 4: The Return of In-Person Engagement

Summary

In this episode, Anjali Gupta explores why in-person engagement is making a strong comeback and how it is reshaping modern marketing strategy and relationship-building. Reflecting on her experience at the Gartner Symposium, she highlights how real conversations, collaboration, and community-driven interactions are outperforming purely digital channels in today’s digital marketing landscape. With AI-powered companies and global capability centers taking center stage, the episode underscores how human connection now complements technology-led growth. It ultimately positions in-person engagement as a powerful differentiator for brands navigating hybrid models of social media and real-world interactions.

What’s covered in the video

  • The resurgence of in-person engagement as a key driver of qualified pipeline.

  • Why conferences and live events deliver relationship depth that digital channels cannot replicate.

  • Key observations from the Gartner Symposium and how the tech ecosystem is evolving.

  • The rising presence of AI-first companies and their influence on productivity and speed to market.

  • The growing momentum of India's GCC ecosystem and its role in collaborative innovation.

  • Why in-room interactions spark opportunities far beyond transactional conversations.

  • A call for marketers and leaders to reassess which in-person engagements genuinely move the needle.

November 26, 2025

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