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The Fractional Take with Anjali Gupta: Ep.7 - Is DPDPA the End of Performance Marketing?
December 16, 2025
December 15, 2025
All White papers The Marketer’s Playbook for India’s New Data Laws

Digital marketing in India used to follow a simple rule: the more data, the better. But with the new Digital Personal Data Protection (DPDP) Act, the rules are changing. It is no longer about how much data you can collect, but how responsibly you treat it.
We created this guide to help you navigate this shift without getting lost in legal jargon. It is a practical handbook designed to help you turn compliance into a competitive advantage.
DPDP vs. GDPR: A simple comparison to help you understand how India's new laws differ from global standards.
The "Must-Do" Checklist: Essential steps to clean up your data, from fixing your sign-up forms to organizing your CRM.
The "No-Go" Zones: Learn why buying email lists and vague consent forms are now dangerous risks you must avoid.
Agency & Vendor Safety: How to ensure you own your brand's data and ad accounts - not your agency.
This isn't just about following the law, it is about building trust. Stop "hoarding" data and start building genuine relationships.
Download the guideto future-proof your marketing strategy today.
December 15, 2025
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