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The Marketer’s Playbook for India’s New Data Laws
December 15, 2025
The Fractional Take with Anjali Gupta: Ep.7 - Is DPDPA the End of Performance Marketing?
December 16, 2025
All Podcasts The Fractional Take with Anjali Gupta: Ep.7 - Is DPDPA the End of Performance Marketing?
Summary
The Digital Personal Data Protection Act (DPDPA) has triggered a wave of uncertainty across the marketing industry. With strict new governance on data collection, many are wondering if traditional performance tactics like retargeting and personalization are effectively dead.
In this episode of The Fractional Take, Anjali Gupta separates the panic from the reality. Her verdict? The DPDPA won't kill marketing - but it will kill lazy marketing. The days of treating customer data like personal property are gone, and the focus must shift entirely to CRM hygiene and first-party data.
What's covered in the video
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The Consent Shift: Why "implied" consent no longer holds up and how to make permissions real and revocable.
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First-Party Data: Why your CRM is now your most valuable asset.
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The End of "Grey" Tactics: Why buying lists and scraping data are now dangerous liabilities.
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Trust vs. Reach: How to maintain personalization and automation in a privacy-first world.
December 16, 2025
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