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Go-To-Market Strategy: A Practical Playbook for 2026
May 22, 2026
4 Moves to Build a B2B GTM Strategy That Earns Attention in 2026
June 11, 2026
All Podcasts 4 Moves to Build a B2B GTM Strategy That Earns Attention in 2026
Summary
In this episode of The Fractional Take, Anjali Gupta breaks down why traditional B2B sales and marketing playbooks are becoming less effective and what companies need to do differently in 2026.
Today's buyers are overwhelmed with outreach, protected by digital filters, and increasingly turning to answer engines like ChatGPT, Gemini, Claude, and Perplexity to research solutions. As a result, simply increasing email volume, ad spend, or content production no longer guarantees growth.
Anjali shares four practical go-to-market moves that help B2B companies identify buying intent earlier, build brand familiarity before prospects enter a buying cycle, improve visibility across both search engines and AI answer engines, and measure the true efficiency of their GTM investments.
Whether you're a founder, marketing leader, sales executive, or growth strategist, this episode provides a framework for building a modern B2B growth engine that earns attention and converts demand more effectively.
What you will learn from this episode
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Why your ICP alone is not enough to prioritize outreach (and what to add to it)
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What the 95-5 rule means for your brand and demand budgets
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How B2B buyers are researching today, and where most companies are invisible
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One metric that tells you whether to invest more or fix your GTM first
About The Podcast
The Fractional Take is a podcast hosted by Anjali Gupta, Founder of The Fractional CMO Company, where she shares practical insights on marketing, go-to-market strategy, brand building, and business growth. Each episode tackles real challenges facing businesses today and offers actionable advice that leaders can put to work right away.
Designed for founders, business leaders, and growth teams, The Fractional Take cuts through the noise with quick, thoughtful perspectives on what drives sustainable growth in today's market.
June 11, 2026
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